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The Sports Event Management and Marketing Playbook, by Frank Supovitz
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As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
- Sales Rank: #182201 in Books
- Brand: Brand: Wiley
- Published on: 2013-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.47" h x 1.24" w x 7.85" l, 2.20 pounds
- Binding: Hardcover
- 512 pages
- Used Book in Good Condition
Most helpful customer reviews
1 of 1 people found the following review helpful.
If you are into sports and event marketing this is a must read
By Warren Lehman
I've been in this business for 25 years, and learned more from this book than with all of my experience combined!
0 of 0 people found the following review helpful.
If you want help with your event or marketing - get the book
By brant
Tremendous book that helps a lot of folks in sports marketing. I have worked in the business for a long time and their is a lot to be used and shared in here. Non profits to big leagues can use what is in here. I highly recommend it.
0 of 0 people found the following review helpful.
Alright
By TacoSlayer69
Strange outline for writing a book. different and doesnt really get the information across well.
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